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Geographic Information Systems

Methods and Techniques


Geographic Information Systems

BRIF Research Group Agency has been developing the electronic vector maps and geomarketing decisions for business. At present the maps of 30 cities and 14 oblasts of the Republic of Kazakhstan, and 5 states of the Central Asian Region are developed. Vector maps have been developed in the MapInfo format and are connected with geographical values. Our maps can be used for solution of various tasks related to dimensional analysis and planning.

We also offer our services on vectorization of images based on the Client's data documents. Vectorization related works are vectorization of map object configuration, and creation of address database.

Geographic Data Structure:

Cartographic information is represented by basic set of layers. You may use the whole set of layers or select only the data required to solve a certain task. Besides basic sets maps can contain the layers of additional information. Additional layers are created to order: both based on our own materials, and based on the data provided by the Client.


Basic set of data (cities and towns):

  • Civil Boundary
  • Flora
  • Drainage System
  • Road Network
  • Railway
  • Engineering Structures
  • Addresses
  • Buildings
  • Development Blocks


Main advantage of our maps is the content of the following commercial information:

  • Register of sales outlets - retail business and public catering (a post has 148 parameters)
  • Register of legal entities (medium-sized and big businesses)
  • Traffic intensity in the streets
  • Banks, banking facilities, ATMs
  • Gas Filling Stations
  • Population Density Data


Examples of application of vector maps:

  • Integration into the software designed for monitoring of transport vehicles, navigators and blackberries
  • Analysis of traffic flows and pedestrian traffic
  • Analysis of trading areas and areas of transport accessibility
  • Selection of best sales outlets' location
  • Development of travel itinerary and cargo delivery routes
  • Audit of the existing objects (possibility to connect your databases to an electronic map)
  • Creation of reference retrieval systems
  • Estimation of coverage areas of mobile operators' networks



Name Scale
1 Aktau 1:10000
2 Aktobe 1:25000
3 Almaty 1:10000
4 Arkalik 1:25000
5 Astana 1:10000
6 Atirau 1:10000
7 Ayagoz 1:10000
8 Balhash 1:10000
9 Zhezkazgan 1:10000
10 Kapshagay 1:10000
11 Karaganda 1:10000
12 Kaskelen 1:10000
13 Kokshetau 1:10000
14 Kostanay 1:10000
15 Kizilorda 1:10000
16 Pavlodar 1:10000
17 Petropavlovsk 1:10000
18 Rudniy 1:10000
19 Semey 1:10000
20 Stepnogorsk 1:10000
21 Talgar 1:10000
22 Taldikorgan 1:10000
23 Taraz 1:10000
24 Temirtau 1:10000
25 Uzunagash 1:10000
26 Uralsk 1:10000
27 Ust-Kamenogorsk 1:10000
28 Hromtau 1:10000
29 Shimkent 1:10000
30 Ekibastuz 1:10000




Name Scale
1 Akmolinskaya oblast 1:1000000
2 Aktubinskaya oblast 1:1000000
3 Almatinskaya oblast 1:200000
4 Atirauskaya oblast 1:1000000
5 Vostochno-Kazakhstanskaya oblast 1:1000000
6 Zhambilskaya oblast 1:1000000
7 Zapadno-Kazakhstanskaya oblast 1:1000000
8 Karagandinskaya oblast 1:1000000
9 Kostanayskaya oblast 1:1000000
10 Kizilordinskaya oblast 1:1000000
11 Mangistauskaya oblast 1:1000000
12 Pavlodarskaya oblast 1:1000000
13 Severo- Kazakhstanskaya oblast 1:1000000
14 Ujno-Kazakhstanskaya oblast 1:1000000



Country Scale
1 Kazakhstan 1:1000000
2 Kirgizstan 1:1000000
3 Tajikistan 1:1000000
4 Turkmenistan 1:1000000
5 Uzbekistan 1:1000000



Geomarketing is a notion that combines a certain set of instruments and techniques on collection, processing, analysis and visualization of spatial information for business strategic tasks solution.

Geomarketing objectives:

Enhancement of business efficiency based on the space-temporal study of actual heterogeneous data - monitoring, prognosis, managing geographically dispersed business structures through:

  • Revelation of hidden regularity of demand-for-products behavior in the space-temporal frame of reference;
  • Making decisions aimed at efficient business running in circumstances of rapidly changing social and economic environment.


Tasks that geomarketing solves:

  • Selection and analysis of locations for business objects;
  • Development of coverage plans;
  • Competitive environment study;
  • Development of travel itinerary and cargo delivery routes;
  • Determination of supervisors' areas of responsibility with consideration of location of sales outlets on the territory;
  • Development of the optimal plan of visits by sales agents and merchandisers;
  • Reflection of retail network based on results of annual registrations by BACA;
  • Reflection of outdoor advertising objects based on results of monitoring by TNS Central Asia;
  • Demographic analysis;
  • Marketing analysis and planning;
  • Real estate market analysis (study of demand and supply break-down by types of real estate, study of overall intensity of construction of residential and non-residential buildings in a city, etc.);
  • Immediate collection, update and visualization of information about markets;
  • Evaluation of a consumer in the area of transport and pedestrian accessibility around the object (pedestrian flows, estimation of population residing, traffic, etc.)



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