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Before
You Decide

Methods and Techniques

Methods and Techniques

Quantitative Research

  • Face-to-Face interviews (PAPI, CAPI) - Door-to-Door, Business location interviews, Street interviews, Central Location interviews
  • Telephone interviews (CATI)
  • Web interviews (CAWI) / Online interviews
  • Self-administered questionnaires
  • Survey Omnibus (Face-to-Face, CATI)
  • Tracking Studies

Qualitative Research

  • Focus groups (standard, mini)
  • In-depth interviewing
  • In-home visits
  • Accompanied Shopping

Market Intelligence

  • Desk Research
  • Expert interviews
  • Mystery Shopping
  • Competitive Intelligence
  • Forecasting
  • GIS -Marketing

 

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