{"id":1420,"date":"2011-06-09T13:53:59","date_gmt":"2011-06-09T07:53:59","guid":{"rendered":"http:\/\/www.brif.kz\/blog\/?p=1420"},"modified":"2012-06-14T17:20:38","modified_gmt":"2012-06-14T11:20:38","slug":"%d1%81%d1%82%d0%be%d0%b8%d0%bc%d0%be%d1%81%d1%82%d1%8c-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d0%be%d0%b2-%d0%ba%d0%b0%d0%b7%d0%b0%d1%85%d1%81%d1%82%d0%b0%d0%bd%d1%81%d0%ba%d0%b8%d1%85-%d0%b1%d0%b0%d0%bd","status":"publish","type":"post","link":"https:\/\/www.brif.kz\/blog\/?p=1420","title":{"rendered":"\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0441\u043a\u0438\u0445 \u0431\u0430\u043d\u043a\u043e\u0432. \u041f\u043e \u0432\u0435\u0440\u0441\u0438\u0438 Brand-Finance."},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Brand-Finance<\/strong> &#8212; \u043e\u0434\u043d\u0430 \u0438\u0437 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0449\u0438\u0445\u0441\u044f \u043d\u0430 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432. \u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e\u0431 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u0445 \u0438 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0430\u0445 \u0432\u044b\u043b\u043e\u0436\u0435\u043d\u0430 \u043d\u0430 <strong><a href=\"http:\/\/www.brandirectory.com\/home\">www.brandirectory.com<\/a><\/strong>. \u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f \u043a\u043e\u0440\u043e\u0442\u043a\u043e \u0438\u0437\u043b\u043e\u0436\u0435\u043d\u0430 <a href=\"http:\/\/www.brandirectory.com\/methodology\">\u0437\u0434\u0435\u0441\u044c<\/a>.<\/p>\n<p style=\"text-align: justify;\">\u041d\u0430\u0441 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043b\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0438\u044f <strong><a href=\"http:\/\/www.brandirectory.com\/league_tables\/table\/banking_500_2011\">The BrandFinance\u00ae Banking 500<\/a><\/strong> &#8212; 500 \u0441\u0430\u043c\u044b\u0445 \u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0432 \u043d\u0435\u0435 \u043f\u043e\u043f\u0430\u043b\u0438 3 \u043a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0441\u043a\u0438\u0445 \u0431\u0430\u043d\u043a\u0430: <strong>\u041a\u0430\u0437\u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0431\u0430\u043d\u043a, \u0425\u0430\u043b\u044b\u043a \u0411\u0430\u043d\u043a \u0438 \u0411\u0422\u0410 \u0411\u0430\u043d\u043a<\/strong>.<\/p>\n<p><a rel=\"attachment wp-att-1421\" href=\"http:\/\/www.brif.kz\/blog\/?attachment_id=1421\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1421\" src=\"http:\/\/www.brif.kz\/blog\/wp-content\/uploads\/\u041a\u0410\u0417\u041a\u041e\u041c.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><a rel=\"attachment wp-att-1424\" href=\"http:\/\/www.brif.kz\/blog\/?attachment_id=1424\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1424 alignright\" src=\"http:\/\/www.brif.kz\/blog\/wp-content\/uploads\/\u0425\u0410\u041b\u042b\u041a.gif\" alt=\"\" width=\"189\" height=\"77\" srcset=\"https:\/\/www.brif.kz\/blog\/wp-content\/uploads\/\u0425\u0410\u041b\u042b\u041a.gif 189w, https:\/\/www.brif.kz\/blog\/wp-content\/uploads\/\u0425\u0410\u041b\u042b\u041a-150x61.gif 150w\" sizes=\"auto, (max-width: 189px) 100vw, 189px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a rel=\"attachment wp-att-1433\" href=\"http:\/\/www.brif.kz\/blog\/?attachment_id=1433\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1433 alignleft\" src=\"http:\/\/www.brif.kz\/blog\/wp-content\/uploads\/\u0411\u0422\u04102.jpg\" alt=\"\" width=\"216\" height=\"173\" srcset=\"https:\/\/www.brif.kz\/blog\/wp-content\/uploads\/\u0411\u0422\u04102.jpg 300w, https:\/\/www.brif.kz\/blog\/wp-content\/uploads\/\u0411\u0422\u04102-150x120.jpg 150w\" sizes=\"auto, (max-width: 216px) 100vw, 216px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\u041a\u0410\u0417\u041a\u041e\u041c\u041c\u0415\u0420\u0426\u0411\u0410\u041d\u041a<\/strong><\/span><\/p>\n<p><strong>2009 \u0433\u043e\u0434 &#8212; 487 \u043c\u0435\u0441\u0442\u043e, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 = 81 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410<\/strong><\/p>\n<p><strong>2010 \u0433\u043e\u0434 &#8212; 368 \u043c\u0435\u0441\u0442\u043e, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 = 205 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410<\/strong><\/p>\n<p><strong>2011 \u0433\u043e\u0434 &#8212; 280 \u043c\u0435\u0441\u0442\u043e, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 = 389 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\u0425\u0410\u041b\u042b\u041a \u0411\u0410\u041d\u041a<\/strong><\/span><\/p>\n<p><strong>2009 \u0433\u043e\u0434 &#8212; 400 \u043c\u0435\u0441\u0442\u043e, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 = 113 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410<\/strong><\/p>\n<p><strong>2010 \u0433\u043e\u0434 &#8212; 384 \u043c\u0435\u0441\u0442\u043e, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 = 191 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410<\/strong><\/p>\n<p><strong>2011 \u0433\u043e\u0434 &#8212; 295 \u043c\u0435\u0441\u0442\u043e, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 = 295 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 <\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><strong> \u0411\u0422\u0410 \u0411\u0410\u041d\u041a<\/strong><\/span><\/p>\n<p><strong>2010 \u0433\u043e\u0434 &#8212; 475 \u043c\u0435\u0441\u0442\u043e, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 = 125 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410<\/strong><\/p>\n<p><strong>(\u0432 2009 \u0438 \u0432 2011 \u0433\u043e\u0434\u0430\u0445 \u0411\u0422\u0410 \u0411\u0430\u043d\u043a\u0430 \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 \u043d\u0435\u0442)<!--more--><\/strong><\/p>\n<p>\u0412 \u043f\u0435\u0440\u0432\u0443\u044e \u0434\u0435\u0441\u044f\u0442\u043a\u0443 \u0441\u0430\u043c\u044b\u0445 \u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 2011 \u0433\u043e\u0434\u0443 \u043f\u043e\u043f\u0430\u043b\u0438: <strong>Bank of America (30,6 \u043c\u043b\u0440\u0434.$), WELLS FARGO (28,9 \u043c\u043b\u0440\u0434.$), HSBC (27,6 \u043c\u043b\u0440\u0434.$), Santander, Chase, Bradesco, Barclays, ICBC, Citi, China Construction Bank.<\/strong><\/p>\n<p>\u0420\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0445 \u0431\u0430\u043d\u043a\u043e\u0432 \u0432 \u043f\u0435\u0440\u0432\u043e\u0439 \u0434\u0435\u0441\u044f\u0442\u043a\u0435 \u043d\u0435\u0442, \u043d\u043e \u0432 \u043f\u044f\u0442\u0438 \u0441\u043e\u0442\u043d\u044f\u0445 \u0420\u043e\u0441\u0441\u0438\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0430 \u0431\u0430\u043d\u043a\u0430\u043c\u0438 &#8212; <strong>\u0421\u0431\u0435\u0440\u0431\u0430\u043d\u043a (19 \u043c\u0435\u0441\u0442\u043e, 12 \u043c\u043b\u0440\u0434.$), \u0412\u0422\u0411 (94 \u043c\u0435\u0441\u0442\u043e, 1,8 \u043c\u043b\u0440\u0434.$), \u0411\u0430\u043d\u043a \u041c\u043e\u0441\u043a\u0432\u044b (168 \u043c\u0435\u0441\u0442\u043e, 842 \u043c\u043b\u043d.$), \u0420\u043e\u0441\u0431\u0430\u043d\u043a, \u0423\u0440\u0430\u043b\u044c\u0441\u043a\u043e-\u0421\u0438\u0431\u0438\u0440\u0441\u043a\u0438\u0439 \u0431\u0430\u043d\u043a, \u0411\u0430\u043d\u043a \u0417\u0435\u043d\u0438\u0442, \u0411\u0430\u043d\u043a \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433, \u0422\u0440\u0430\u043d\u0441\u043a\u0440\u0435\u0434\u0438\u0442 \u0411\u0430\u043d\u043a, \u0411\u0430\u043d\u043a \u0412\u043e\u0437\u0440\u043e\u0436\u0434\u0435\u043d\u0438\u0435.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong> <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 500 \u0441\u0430\u043c\u044b\u0445 \u0434\u043e\u0440\u043e\u0433\u0438\u0445 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0430 \u043c\u0438\u0440\u0430 (\u043f\u043e \u0432\u0435\u0440\u0441\u0438\u0438 Brand-Finance) &#8212; \u043f\u043e\u043f\u0430\u043b\u0438 3 \u043a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0430: \u041a\u0430\u0437\u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0431\u0430\u043d\u043a, \u0425\u0430\u043b\u044b\u043a \u0411\u0430\u043d\u043a, \u0411\u0422\u0410 \u0411\u0430\u043d\u043a.<\/p>\n","protected":false},"author":5,"featured_media":2278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[69],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raznie-raznosti","tag-issledovanie-reputacii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1420"}],"version-history":[{"count":25,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1420\/revisions"}],"predecessor-version":[{"id":2180,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1420\/revisions\/2180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/media\/2278"}],"wp:attachment":[{"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}