{"id":2907,"date":"2015-12-03T16:34:26","date_gmt":"2015-12-03T10:34:26","guid":{"rendered":"http:\/\/www.brif.kz\/blog\/?p=2907"},"modified":"2019-11-25T14:08:54","modified_gmt":"2019-11-25T08:08:54","slug":"%d1%81%d0%ba%d0%be%d0%bb%d1%8c%d0%ba%d0%be-%d1%81%d1%82%d0%be%d1%8f%d1%82-%d0%b1%d1%80%d0%b5%d0%bd%d0%b4%d1%8b-%d0%ba%d0%b0%d0%b7%d0%b0%d1%85%d1%81%d1%82%d0%b0%d0%bd%d1%81%d0%ba%d0%b8%d1%85-%d0%b1","status":"publish","type":"post","link":"https:\/\/www.brif.kz\/blog\/?p=2907","title":{"rendered":"\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u044f\u0442 \u0431\u0440\u0435\u043d\u0434\u044b \u043a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0441\u043a\u0438\u0445 \u0431\u0430\u043d\u043a\u043e\u0432 (\u043f\u043e \u0432\u0435\u0440\u0441\u0438\u0438 Brand Finance)"},"content":{"rendered":"\n<p>\u041a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Brand Finance \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u043b\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0422\u043e\u043f-500 \u0437\u0430 2015 \u0433\u043e\u0434. \u0412 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0438\u044e <a href=\"http:\/\/brandirectory.com\/league_tables\/table\/banking-500-2015\">&#171;Banking 500 2015&#187;<\/a> \u043f\u043e\u043f\u0430\u043b\u0438 \u0434\u0432\u0430 \u043a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0441\u043a\u0438\u0445 \u0431\u0430\u043d\u043a\u0430.<\/p>\n\n\n\n<p>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 &#171;\u041a\u0430\u0437\u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0431\u0430\u043d\u043a&#187; \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u0441 274 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0432 2014 \u0433\u043e\u0434\u0443 \u0434\u043e 386 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 \u0432 2015 \u0433\u043e\u0434\u0443. \u0418 \u041a\u0430\u0437\u043a\u043e\u043c \u043f\u043e\u0434\u043d\u044f\u043b\u0441\u044f \u0441 347 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043d\u0430 292 \u043f\u043e\u0437\u0438\u0446\u0438\u044e.<\/p>\n\n\n\n<p>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 &#171;Halyk Bank&#187; \u0432 2015 \u0433\u043e\u0434\u0443 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 374 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 (501 \u043c\u043b\u043d.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410 &#8212; \u0432 2014 \u0433), \u0438 \u0431\u0440\u0435\u043d\u0434 \u0437\u0430\u043d\u044f\u043b 296-\u0435 \u043c\u0435\u0441\u0442\u043e (231 \u043c\u0435\u0441\u0442\u043e &#8212; \u0432 2014 \u0433)<\/p>\n\n\n\n<p>\u0412 \u043f\u0435\u0440\u0432\u043e\u0439 \u0442\u0440\u043e\u0439\u043a\u0435 \u0432 2015 \u0433\u043e\u0434\u0443 \u043e\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u0431\u0430\u043d\u043a\u0438: Wells Fargo (\u0421\u0428\u0410, 34,9 \u043c\u043b\u0440\u0434.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410), ICBC (\u041a\u0438\u0442\u0430\u0439, 27,5 \u043c\u043b\u0440\u0434.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410), HSBC (UK, 27,3 \u043c\u043b\u0440\u0434.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410).<\/p>\n\n\n\n<p>\u0412 \u0422\u043e\u043f-500 \u043f\u043e\u043f\u0430\u043b\u0438 31 \u043a\u0438\u0442\u0430\u0439\u0441\u043a\u0438\u0439 \u0431\u0430\u043d\u043a, 11 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0445. \u0421\u0440\u0435\u0434\u0438 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0445 \u0441\u0430\u043c\u044b\u043c \u0434\u043e\u0440\u043e\u0433\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043e\u043a\u0430\u0437\u0430\u043b\u0441\u044f \u0421\u0431\u0435\u0440\u0431\u0430\u043d\u043a \u0441\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e 8,7 \u043c\u043b\u0440\u0434.\u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410, \u0435\u0433\u043e \u043f\u043e\u0437\u0438\u0446\u0438\u044f \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 27-\u044f (\u0432 2014 \u0433\u043e\u0434\u0443 \u0431\u044b\u043b\u0430 17-\u044f)<\/p>\n\n\n\n<p><strong>\u041f\u043e \u0432\u0441\u0435\u043c \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c \u043e\u0431\u0440\u0430\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u043f\u043e \u0430\u0434\u0440\u0435\u0441\u0443: marketing@brif.kz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u044f\u0442 \u0431\u0440\u0435\u043d\u0434\u044b \u043a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0441\u043a\u0438\u0445 \u0431\u0430\u043d\u043a\u043e\u0432?<\/p>\n","protected":false},"author":5,"featured_media":2909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[110,78,109],"class_list":["post-2907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raznie-raznosti","tag-banki","tag-reyting","tag-stoimost-brenda"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2907"}],"version-history":[{"count":9,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2907\/revisions"}],"predecessor-version":[{"id":3831,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2907\/revisions\/3831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=\/wp\/v2\/media\/2909"}],"wp:attachment":[{"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brif.kz\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}