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Types of research

Types of research

  • Product Research (product positioning, New product development, product concept test, name test, Product test)
  • Brand Image Research
  • Packaging Research
  • Pre- and post Advertising and Communication Research
  • Brand Health Check Study
  • Customer Segmentation Research, Typology Study
  • Consumers motivations, needs and expectations
  • Usage & Attitude Study
  • Customer Satisfaction and Loyalty Survey
  • Corporate Image Research
  • Social and Opinion Poll
  • Market Intelligence
  • Mystery Shopping
  • Geographical Information Systems (GIS)


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