COMPETITOR RESEARCH

A competitor study (competitive intelligence) – is a systematic collection and analysis of information on costs, market share, strengths and weaknesses of companies’ competition. It is quite essential to follow one’s own competitive position, as failing to do so may lead to relinquishing advantages on the market, or else losing current market opportunities and trends.

As a rule, customer surveys include the following tools:

• Analysis of competition’s product portfolio and product-related strategies
• Analysis of competition’s PR-and-advertisement related activity
• Analysis of competition’s sales volumes and market shares
• Analysis of competition’s geographical representation

Experience of BRIF Research Group Related to Competitive Intelligence

Competitive intelligence is an unalienable part of numerous surveys (market research) that aim to study market. We conduct competitive surveys since the beginning of 2000s. We have held over 100 in this direction.

We have done competitive surveillance pertaining to most various markets and industries:

• Mining
• Oil-and-gas
• FMCG and retail
• Banking and finance
• Industrial goods and mechanical engineering
• Agribusiness and agriculture
• Transport
• Logistics and shipping
• As well as many other areas