Quantitative surveys

BRIF Research Group has a vast experience holding quantitative marketing surveys. As of 1991 the company has held over 500 quantitative surveys both in Kazakhstan and abroad.

Quantitative research methods allow obtaining precise quantitative data on issues subject to study. Quantitative surveys are most helpful when primary hypotheses and ideas have already been delivered by means of qualitative surveys, and the latter require more precise and diversified information.

In BRIF we utilize the following quantitative research methods:

• Personal interviews (PAPI, CAPI) - door-to-door, Business location interviews, Street interviews, Central Location interviews
• Phone-assisted interviews (CATI)
• Web-interviews (CAWI) / Online interviews
• Self-completion questionnaires
• Tracking surveys

As opposed to qualitative surveys, the given study type allows obtaining information represented by figures and related to a narrow range of issues, but received from a large number of people, which allows processing this information using statistical methods and extrapolating such results upon the rest of the customers’ universe.

Contact

Alexander Ruzanov

aruzanov@brif.kz