Market analysis

Market analysis is an essential area of market research. To assure proper functioning of business, it is crucial to understand what is going on with the market, what are the forces and trends affecting it. It is precisely regular market analysis that forms such understanding. This type of market research is especially important during transition periods, when entering new markets or launching new products.

Market analysis allows answering the following questions:

• What is happening on the market at the moment? What will be taking place in the nearest future?
• What are the main forces affecting market participants?
• Whether the market has growth perspectives?
• What are the problems and difficulties encountered by market participants?
• What is the competition level on the market?

Market analysis is being part of BRIF Research Group portfolio since 2001. We have carried out over 200 market-analysis related projects in Kazakhstan, CIS and far abroad. We have worked with various markets and industries. From FMCG and through heavy machinery and metallurgy.

Contact

Alexander Ruzanov

aruzanov@brif.kz