MARKET RESEARCH

Market research is a crucial task to be carried out by companies that are just entering new markets, undergoing transitions or companies launching new products. Most commonly such surveys are being ordered in case of newly formed industrial projects. For instance, while building a new plant, it is essential that one realizes what the current market volume and capacity are, and what the current competition rate is, as well as many other aspects.

While conducting market research, most commonly the following answers can be obtained:

• Does the market have a potential, a niche?
• How strong is the competition?
• What are the factors and forces that determine market growth rates?
• How would the market evolve further on? Determining trends.
• Are there complexities and threats on the market?

While holding the analysis, the best results can be attained by joining particular methodologies. The following methodologies are being most commonly applied:

• Collecting secondary information by means of DeskResearch
• Market experts’ polling
• Collecting quantitative market characteristics by means of quantitative surveys
• Competitive intelligence

BRIF Research Group Work Experience

BRIF Research Group has a vast experience in the market research. We have been operating within this segment as of 2001. We handled different levels of market research in such areas as:

• Electrical equipment
• Special equipment
• Chemical and oil-and-gas
• Mining and metallurgy
• Agriculture
• Manufacturing
• Construction materials
• Construction
• Telecommunication and IT-markets
• FMCG-markets
• Banking and insurance
• Various services
• And many other industries.